ABOUT ME

As a results-driven real estate leader, I have a strong background in real estate law and regulatory compliance as well as a demonstrated track record in various aspects of proptech, including specialized expertise in data analytics, launching new market brokerage operations, large volume property management, and escrow and closing services within high profile corporations, and portfolio performance reporting.

I am passionate about driving top-line growth while improving operational efficiencies and have a proven ability to develop strategies and implement tactics to create diverse revenue streams. I am a servant leader with excellent communication skills and a talent for building strong working relationships within the industry and collaborating with internal and external stakeholders to achieve business and financial objectives.

I am adept at identifying, training, and leading A+ players, and have a passion for coaching, managing, and mentoring top-performing teams to exceed business objectives with a clear focus on delivering a world-class tenant experience from move-in to move-out.

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About Me.

Amplifying Real Estate Management through Data Analytics: Expert Insights

I'm excited to delve into the dynamic realm of Real Estate Management, Proptech innovation, and the pivotal role that Data Analytics plays in driving tangible business outcomes. My journey, fortified by a keen focus on data-driven insights, has illuminated the transformative power of analytics in this industry.

Strategic Data-Driven Decision-Making: As Chief Executive Officer at Empower Realty Team, my focus on data went beyond mere analysis; it drove strategic decision-making. By analyzing historical tenant behaviors, I identified key patterns that shaped lease renewal strategies. This data-informed approach contributed significantly to achieving a remarkable 97% tenant renewal rate, elevating revenue and fostering tenant loyalty.

Precise Resource Allocation: While leading property management at Tricon American Homes, I harnessed data analytics to optimize resource allocation. By meticulously analyzing budgets, profit and loss statements, and maintenance spend, I identified cost-saving opportunities. This skillful resource optimization contributed to enhanced NOI and ensured that every dollar invested yielded maximum value.

Market Penetration with Insights: During my tenure as Vice President of Portfolio Management at American Residential Properties, data analytics was pivotal in expanding market penetration. I leveraged demographic data and market trends to drive aggressive lease-up campaigns, resulting in an impressive 14.3% increase in occupancy within a single quarter. This strategic approach, rooted in data insights, translated into substantial revenue growth.

Process Enhancement and Scalability: Beyond immediate gains, data-driven insights fueled long-term process enhancement. At Empower Realty Team, I orchestrated a world-class centralized operations team. Analyzing historical data, I identified bottlenecks in tenant communication and lease processing. By leveraging data, I streamlined these processes, enhancing efficiency and scalability while providing a seamless tenant experience.

Global Relevance through Data: My multi-state broker's license and regulatory compliance expertise highlight the international relevance of Data Analytics in real estate. In a cross-border context, data interpretation enabled me to adapt strategies for different regulatory landscapes, ensuring compliance while maintaining operational excellence.

Transformational Leadership with Analytics: In my earlier role at First American Title, I realized the transformative potential of analytics in the real estate transaction landscape. Data-driven insights empowered me to optimize workflow efficiency, mitigate errors, and accelerate transaction processing times, reflecting my commitment to seamless customer experiences.

Education and Innovation: Rooted in a Bachelor's degree in Interdisciplinary Studies in Business and Law from the University of Colorado, Colorado Springs, my educational foundation underscores my analytical acumen. This foundation, coupled with my licenses as a Real Estate Agent across multiple states, embodies my dedication to both education and innovation.

In conclusion, my journey through Real Estate Management exemplifies the undeniable impact of Data Analytics. It's not just about analyzing numbers; it's about crafting strategies, enhancing processes, and driving growth through informed decision-making. I invite you to connect for in-depth conversations on harnessing the power of data to redefine real estate success.

Warm regards,

Jennifer V Williams
Data-Driven Real Estate Strategist | Proptech Innovator | Analytics Advocate

#RealEstateAnalytics #DataDrivenDecisions #ProptechInnovation #ExpertiseInAction

Experience

2017 - Present

Founder / CEO
Empower Realty / Empower Homes

▪ Expanded corporate operations into the Colorado, Arizona, and Texas markets.
▪ Acquired and managed over 1700 single family, multi-site, assets for private investor clientele.
▪ Built and ran a world-class centralized operations team, managing relationships with over 5,000 tenants and achieving a 97% renewal rate.
▪ Mentored and trained remote Leasing, Renewal, Maintenance, Marketing and Operations teams.
▪ Led dispositions and sales of over 200 single family assets.

2016-2017

Director of Property Management

Tricon American Homes

Directed the operational and financial success of the single-family and multi-family, multi-site
rental assets in the Western Region.
▪ Led, motivated, and inspired a diverse team of remote staff to surpass financial goals, NOI and
metrics.
▪ Created, managed, and analyzed budgets, profit and loss, capital expenditure, R&M, and
maintenance spend.
▪ Developed performance goals and reporting systems to ensuring shareholder expectations were
exceeded.
▪ Spearheaded the planning, designing, development, testing and implementation of new technology
and enhancements to existing technology.
▪ Improved collections and evictions departments resulting in diminished bad-debt numbers and
newly motivated, highly effective, results-driven employees.

2013-2016

Vice President, Portfolio Management

American Residential Properties

Guided the operational and financial success of 10,000 single-family, multi-site rental assets in 9
core markets to achieve scale and sustainability.
▪ Increased occupancy from 82% to 93.2% in a single quarter, then to 96.3% the subsequent quarter
via aggressive lease-up activity, successful 3rd party broker relations, and strict operational
oversight.
▪ Led sector in renewal rate increases averaging 5.5% across the portfolio, without sacrificing
retention rates in fiscal year 2015 which equated to an additional $10.2 million in annual revenue.
▪ Reduced asset days to cash flow by identifying, reducing, and resolving process improvement
issues in Cash Collections, Pre-Marketing, Application Processing, and Maintenance Coordination.
▪ Decreased aged receivables 39%+ in single quarter by establishing defined OKR’s and KPI’s and
implementation of a continuous resident outreach program.
▪ Developed all department budgets, forecasts, and reporting.
▪ Collaborated with legal department on regulatory compliance, contract review and legal document
review to obtain compliance standard with rating agencies, Fair Housing, and RESPA.